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03478aam a2200349 a 4500 001 D71298C86A8A11E689525693DAD10320 003 SILO 005 20160825010506 008 110727s2012 dcua b 001 0 eng 010 $a 2011026553 020 $a 1597269948 (pbk. : acid-free paper) 020 $a 9781597269940 (pbk. : acid-free paper) 035 $a (OCoLC)733232616 040 $a DLC $c DLC $d YDX $d BTCTA $d YDXCP $d SILO 042 $a pcc 050 00 $a Q147 .K83 2012 082 00 $a 502.3 $2 23 084 $a BUS043000 $a BUS043000 $2 bisacsh 100 1 $a Kuchner, Marc J., $d 1972- 245 10 $a Marketing for scientists : $b how to shine in tough times / $c Marc J. Kuchner. 260 $a Washington, DC : $b Island Press, $c c2012. 300 $a x, 236 p. : $b ill. ; $c 23 cm. 520 $a "It's a tough time to be a scientist: universities are shuttering science departments, federal funding agencies are facing flat budgets, and many newspapers have dropped their science sections altogether. But according to Marc Kuchner, this antiscience climate doesn't have to equal a career death knell-it just means scientists have to be savvier about promoting their work and themselves. In Marketing for Scientists, he provides clear, detailed advice about how to land a good job, win funding, and shape the public debate. As an astrophysicist at NASA, Kuchner knows that "marketing" can seem like a superficial distraction, whether your daily work is searching for new planets or seeking a cure for cancer. In fact, he argues, it's a critical component of the modern scientific endeavor, not only advancing personal careers but also society's knowledge. Kuchner approaches marketing as a science in itself. He translates theories about human interaction and sense of self into methods for building relationships-one of the most critical skills in any profession. And he explains how to brand yourself effectively-how to get articles published, give compelling presentations, use social media like Facebook and Twitter, and impress potential employers and funders. Like any good scientist, Kuchner bases his conclusions on years of study and experimentation. In Marketing for Scientists, he distills the strategies needed to keep pace in a Web 2.0 world. "-- $c Provided by publisher. 520 $a "It's a tough time to be a scientist: universities are shuttering science departments, federal agencies are facing flat budgets, and many newspapers have dropped their science sections. But according to Marc Kuchner, this anti-science climate doesn't have to equal a career death knell-it just means scientists have to be savvier about promoting their work and themselves. In Marketing for Scientists, he provides clear, detailed advice about how to land a good job, win funding, and shape the public debate. Kuchner presents methods for building relationships and branding yourself effectively-how to get articles published, use social media, and impress potential employers and funders. Marketing for Scientists distills the strategies needed to keep pace in a Web 2.0 world"-- $c Provided by publisher. 504 $a Includes bibliographical references and index. 650 0 $a Science $x Vocational guidance. 650 7 $a SCIENCE / General. $2 bisacsh 650 7 $a BUSINESS & ECONOMICS / Marketing / General. $2 bisacsh 941 $a 1 952 $l USUX851 $d 20180905055636.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=D71298C86A8A11E689525693DAD10320 994 $a 92 $b IWAInitiate Another SILO Locator Search