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01702aam a22003374a 4500 001 111E4698093211E28379C6BD6AFF544E 003 SILO 005 20120928010204 008 110728s2012 cau b s001 0 eng 010 $a 2011030385 020 $a 0520266528 (cloth : alk. paper) 020 $a 9780520266520 (cloth : alk. paper) 035 $a (OCoLC)744560400 040 $a DLC $b eng $c DLC $d SILO $d YDXCP $d BTCTA $d UKMGB $d BDX $d E7B $d CDX $d BWX $d IG# $d COO $d IOK $d SILO 042 $a pcc 050 00 $a HD60 $b .E38 2012 100 1 $a Einstein, Mara. 245 1 $a Compassion, Inc. : $b how corporate America blurs the line between what we buy, who we are, and those we help / $c Mara Einstein. 260 $a Berkeley : $b University of California Press, $c c2012. 300 $a xvii, 222 p. ; $c 24 cm. 504 $a Includes bibliographical references and index. 505 0 $a Value brands -- they ain't what they used to be -- Strategic philanthropy, cause marketing, and CSR : how corporations co-opt caring -- The birth of the uber charity and the rise of charitainment -- The consequences of co-opting compassion -- Shopping is not philanthropy. Period -- Can companies make a difference? -- We are not consumers. 650 0 $a Social responsibility of business $z United States. 650 0 $a Consumer behavior $x Moral and ethical aspects $z United States. 856 42 $z Additional Information at Google Books $u http://books.google.com/books?isbn=9780520266520 941 $a 3 952 $l GDPF771 $d 20170418090855.0 952 $l USUX851 $d 20160826032622.0 952 $l SOAX911 $d 20120928011031.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=111E4698093211E28379C6BD6AFF544E 994 $a C0 $b IOKInitiate Another SILO Locator Search