The Locator -- [(subject = "Clothing and dress--Marketing")]

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05643aam a2200469 i 4500
001 B92AB2EAA80111E7B9D4614397128E48
003 SILO
005 20171003010225
008 170329t20172017nyua     b    001 0 eng  
010    $a 2017011010
020    $a 1501315412
020    $a 9781501315411
035    $a (OCoLC)980346726
040    $a DLC $b eng $e rda $c DLC $d OCLCO $d OCLCQ $d OCLCF $d YDX $d YDX $d SILO
042    $a pcc
050 00 $a TT497 $b .K42 2017
082 00 $a 687.068/8 $2 23
084    $a BUS070090 $a BUS070090 $2 bisacsh
100 1  $a Keiser, Sandra J., $e author.
245 10 $a Beyond design : $b the synergy of apparel product development / $c Sandra Keiser, Deborah Vandermar, Myrna B. Garner.
250    $a Fourth edition.
264  1 $a New York, NY : $b Fairchild Books, an imprint of Bloomsbury Publishing Inc, $c 2017.
300    $a xvii, 490 pages ; $c 29 cm
500    $a Revised edition of Beyond design, 2012.
504    $a Includes bibliographical references and index.
520    $a "This informative, full-color text takes students step-by-step through the decision-making involved in the pre-production processes of apparel product development--planning, forecasting, fabricating, line development, technical design, pricing, sourcing, and distribution. It demonstrates how these processes must be coordinated to get the right product to market, when consumers want it, and at a price they are willing to pay. The 4th Edition has been edited around a new metastructure to maximize student learning. It continues to build on the themes of sustainability, business ethics, and the impact of fast fashion and social media while seeking to address opportunities for both large and small companies, and entrepreneurs. The text advances its discussion of how new technologies continue to shorten the product development calendar. Chapters have been updated to include current examples, updated charts and graphs, and more case studies. There are updated references to contemporary developments with examples relevant to today's student. New to this Edition · Includes international examples and case studies that address the effects of globalization · Advances the discussion of the pros and cons of fast fashion vs. slow fashion · Revised, easier-to-read charts and graphs and 30% new color photographs · Thoroughly revised Chapters 12 (Sourcing) and 13 (Costing and Pricing) updated with most recent info on trade laws, changes in sourcing criteria and wages in international sourcing countries Beyond Design STUDIO · Study smarter with self-quizzes featuring scored results and personalized study tips · Review concepts with flashcards of essential vocabulary · Examine real-world scenarios with case studies and critical thinking questions · Watch videos that bring chapter concepts to life PLEASE NOTE: Purchasing or renting this ISBN does not include access to the STUDIO resources that accompany this text. To receive free access to the STUDIO content with new copies of this book, please refer to the book + STUDIO access card bundle ISBN 9781501315480. STUDIO Instant Access can also be purchased or rented separately on BloomsburyFashionCentral.com."-- $c Provided by publisher.
520    $a "This informative, full-color text takes students step-by-step through the decision-making involved in the pre-production processes of apparel product development--planning, forecasting, fabricating, line development, technical design, pricing, sourcing, and distribution. It demonstrates how these processes must be coordinated to get the right product to market, when consumers want it, and at a price they are willing to pay. The 4th Edition has been edited around a new metastructure to maximize student learning. It continues to build on the themes of sustainability, business ethics, and the impact of fast fashion and social media while seeking to address opportunities for both large and small companies, and entrepreneurs. The text advances its discussion of how new technologies continue to shorten the product development calendar. Chapters have been updated to include current examples, updated charts and graphs, and more case studies. There are updated references to contemporary developments with examples relevant to today's student"-- $c Provided by publisher.
505 8  $a Machine generated contents note: -- Preface -- Acknowledgments -- Part One: Business Planning -- 1. The Role of Product Development in the Apparel Supply Chain -- 2. Planning for Success -- 3. Consumer Markets -- Part Two: Creative Planning -- 4. Trend Forecasting -- 5. Color Management -- 6. Fabrication -- 7. Garment Styling -- 8. Line Development -- Part Three: Technical Planning -- 9. Translating Concept to Product -- 10. Sizing and Fit Specifications -- 11. A Product Development Perspective on Quality -- Part Four: Production Planning -- 12. The Role of Sourcing -- 13. Pricing and Costing -- Glossary -- Credits -- Index.
650  0 $a Clothing trade.
650  0 $a Fashion design.
650  0 $a Clothing and dress $x Marketing.
650  7 $a DESIGN $x Fashion. $2 bisacsh
650  7 $a BUSINESS & ECONOMICS $x Fashion & Textile Industry. $x Fashion & Textile Industry. $2 bisacsh
650  7 $a Clothing and dress $x Marketing. $2 fast $0 (OCoLC)fst00864699
650  7 $a Clothing trade. $2 fast $0 (OCoLC)fst00864754
650  7 $a Fashion design. $2 fast $0 (OCoLC)fst01200123
700 1  $a Vandermar, Deborah A., $e author.
700 1  $a Garner, Myrna B., $e author.
941    $a 1
952    $l USUX851 $d 20240502013840.0
956    $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=B92AB2EAA80111E7B9D4614397128E48
994    $a 92 $b IWA

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