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04596aam a2200421 i 4500 001 4A8101CEF5D511E7B33F7C0497128E48 003 SILO 005 20180110010212 008 150528s2015 enka b 000 0 eng 010 $a 2015021101 020 $a 9780749470463 020 $a 0749470461 020 $a 0749470453 020 $a 9780749470456 035 $a (OCoLC)910475643 040 $a DLC $b eng $e rda $c DLC $d YDXCP $d BTCTA $d BDX $d CDX $d UtOrBLW $d SILO 042 $a pcc 043 $a e------ $0 http://id.loc.gov/vocabulary/geographicAreas/e 050 00 $a KJE2636 $b .J65 2015 $0 http://id.loc.gov/authorities/classification/K 082 00 $a 346.2404/8 $2 23 084 $a LAW050000 $a BUS035000 $a LAW050000 $2 bisacsh 245 04 $a The handbook of European intellectual property management : $b developing, managing, and protecting your company's intellectual property / $c edited by Adam Jolly. 250 $a Fourth edition. 264 1 $a London ; $b Kogan Page, $c 2015. 300 $a viii, 196 pages : $b illustrations ; $c 26 cm 504 $a Includes bibliographical references. 520 $a "Bringing together a wide range of expert contributors, The Handbook of European Intellectual Property Management reveals how IP can contribute to improved competitive performance and financial success. Looking at the commercial implications of the changes that are happening within Europe's framework for innovation, like the arrival of the unitary patent, the book reviews how EU programs such as Horizon 2020, the Innovation Union and the European Research Area are creating growth from IP ventures. Additionally, the contributors discuss the new terms on which leading players in business and research are looking to engage partners in sourcing ideas and fast-tracking innovation.Chapter topics include: designing an IP strategy; capturing and securing IP; capitalizing on new technologies; combining different types of IP; whether to adopt a national, European or global focus; engaging in partnerships and competitions; how to source ideas from the research base; which model to adopt in reaching the market; negotiating IP within contracts; putting a value on IP; raising funds with IP; how to resolve disputes"-- $c Provided by publisher. 520 $a "When managed well, IP can become the most enduring form of competitive advantage, creating streams of revenue well into the future. But for many in Europe, IP can still seem complicated to acquire, expensive to maintain and hard to enforce. Drawing on a wide range of expert contributions, The Handbook of European Intellectual Property Management is a practical and easy-to-follow account of how IP comes into play at various stages of ventures and delivers commercial success and real competitive advantage. Drawing out the commercial implications of the changes that are happening within Europe's framework for innovation, like the arrival of the unitary patent, this Handbook reviews how EU programmes such as Horizon 2020, the Innovation Union and the European Research Area are measuring performance against a target of creating more growth from IP ventures. In parallel, the contributors discuss the new terms on which leading players in business and research are looking to engage partners in sourcing ideas and fast-tracking innovation. Everywhere IP policies are being re-written to encourage open innovation and to source knowledge from wherever it may best be found. For those looking to take an innovation, a design, or a brand into the market, this handbook discusses the options in putting the right idea into the right format, highlighting challenges such as: - how to design an IP strategy - how to capture and secure IP - how to capitalise on new technologies - how to combine different types of IP - whether to adopt a national, European or global focus - how to engage in partnerships and competitions"-- $c Provided by publisher. 650 0 $a Intellectual property $z European Union countries. $0 http://id.loc.gov/authorities/subjects/sh2008123921 650 0 $a Intellectual property $z European Union countries $x Management. 650 0 $a Technological innovations $z European Union countries $x Management. 650 7 $a BUSINESS & ECONOMICS / Management. $2 bisacsh 650 7 $a BUSINESS & ECONOMICS / International / General. $2 bisacsh 650 7 $a LAW / Intellectual Property / General. $2 bisacsh 700 1 $a Jolly, Adam, $e editor. $0 http://id.loc.gov/authorities/names/n94063595 941 $a 1 952 $l OVUX522 $d 20191217025726.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=4A8101CEF5D511E7B33F7C0497128E48Initiate Another SILO Locator Search