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02550aam a2200457 i 4500 001 380CAB7EE1C911EE94D662C22BECA4DB 003 SILO 005 20240314010222 008 180916t20162016nyu 000 0 eng d 010 $a 2015921095 020 $a 161448502X 020 $a 9781614485025 020 $a 1614485038 020 $a 9781614485032 035 $a (OCoLC)935193355 040 $a BTCTA $b eng $c BTCTA $e rda $e rda $d BTCTA $d SILO 050 14 $a HF5825 100 1 $a Edwards, Ray, $c (Copywriter), $e author. 245 10 $a How to write copy that sells : $b the step-by-step system for more sales, to more customers, more often / $c Ray Edwards. 264 1 $a New York, NY : $b Morgan James Publishing, $c [2016] 300 $a xxi, 163 pages ; $c 23 cm 505 0 $a How to sell without being "salesy" -- The magic building blocks of the perfect sales letter -- How to write headlines that grab readers by the eyeballs and suck them into your message -- Inbox magic: how to write e-mails that make more money -- How to write points that virtually force your prospects to buy -- The triad that sells more: irresistible offers, risk reversal, and powerful closes -- How to write guarantees that dissolve fear and unleash a river of sales -- How to write copy that closes the deal -- How to write irresistible offers -- The secrets of product launch copy -- The secrets of writing blockbuster copy by watching movies -- The copywriting challenge. 520 $a "It's hard to write sales copy that that doesn't feel "salesy". But copywriting is an essential business skill, no matter what business you're in. How to Write Copy That Sells is a step-by-step guide to writing copy that sells without being pushy."-- $c Back cover. 650 7 $a BUSINESS & ECONOMICS / Advertising & Promotion $2 bisacsh 650 7 $a BUS090010 $2 bisacsh 650 7 $a BUSINESS & ECONOMICS / E-Commerce / Internet Marketing $2 bisacsh 650 0 $a Marketing. 650 0 $a Advertising copy. 650 7 $a Advertising copy. $2 fast $0 (OCoLC)fst00797842 650 7 $a Marketing. $2 fast $0 (OCoLC)fst01010167 650 7 $a Business and Management $2 ukslc 650 7 $a Advertising $2 thema 650 7 $a Business communication & presentation $2 thema 650 7 $a Sales & marketing $2 thema 650 7 $a Web-marketing $2 thema 650 7 $a Writing & editing guides $2 thema 655 4 $a Nonfiction. 655 7 $a Nonfiction. $2 local. 941 $a 1 952 $l SFPH074 $d 20240716043042.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=380CAB7EE1C911EE94D662C22BECA4DBInitiate Another SILO Locator Search