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02448aam a2200337Ii 4500 001 FA1E23CC6B5311E69AFE1DDBDAD10320 003 SILO 005 20160826010517 008 151218t20152015dcua b 100 0 eng d 020 $a 9780309368674 020 $a 0309368677 035 $a (OCoLC)932684602 040 $a NRZ $b eng $e rda $e pn $c NRZ $d CUS $d YDXCP $d CUS $d IXA $d OCLCO $d CDX $d OCLCQ $d OCLCO $d IWA $d SILO 043 $a n-us--- 050 4 $a RA425 B394x 2015 100 1 $a Bayer, Ellen, $e rapporteur. 245 10 $a Communicating to advance the public's health : $b workshop summary / $c Ellen Bayer and Darla Thompson, rapporteurs ; Roundtable on Population Health Improvement ; Board on Population Health and Public Health Practice ; Institute of Medicine of the National Academies. 264 1 $a Washington, D.C. : $b National Academies Press, $c [2015] 300 $a xiii, 82 pages : $b color illustrations ; $c 23 cm 504 $a Includes bibliographical references. 505 0 $a The science of health communication: guiding principles for population health campaigns -- The news media as a catalyst for action -- Effective use of digital media to advance population health goals -- Effective messaging strategies: a review of the evidence -- The power of television and film -- Final comments. 520 0 $a The Institute of Medicine's Roundtable on Population Health Improvement brings together individuals and organizations that represent different sectors in a dialogue about what is needed to improve population health. On September 22, 2014, the roundtable held a workshop to discuss some of the science of health communication, audiences, and messaging, and to explore what it will take to generate widespread awareness, acceptance, and action to improve health, including through the entertainment media, the news media, and social media. This report summarizes the presentations and discussion of the workshop. 650 0 $a Public health $v Congresses. 650 0 $a Public health $z United States $x Planning $v Congresses. 700 1 $a Thompson, Darla, $e rapporteur. 711 2 $a Communication to Improve Population Health (Workshop) $d (2014 : $c Irvine, Calif.) 710 2 $a Institute of Medicine (U.S.). $b Roundtable on Population Health Improvement, $e issuing body. $e issuing body. 941 $a 1 952 $l USUX851 $d 20160826043142.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=FA1E23CC6B5311E69AFE1DDBDAD10320 994 $a C0 $b IWAInitiate Another SILO Locator Search