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04604aam a2200433 i 4500 001 9290E952839511EAAF1A611397128E48 003 SILO 005 20200421010121 008 180907s2019 mdua b 001 0 eng 010 $a 2018042614 020 $a 1498528325 020 $a 9781498528320 035 $a (OCoLC)1050956673 040 $a DLC $b eng $e rda $c DLC $d BDX $d OCLCO $d OCLCF $d UKMGB $d IAD $d YDX $d CHVBK $d OCLCO $d FMU $d SLR $d OCLCA $d SILO 042 $a pcc 050 00 $a HF5821 $b .F44 2019 082 00 $a 659.101 $2 23 245 00 $a Feminist perspectives on advertising : $b what's the big idea? / $c edited by Kim Golombisky. 264 1 $a Lanham, Maryland : $b Lexington Books, $c [2019] 300 $a xiv, 381 pages : $b illustrations ; $c 24 cm 504 $a Includes bibliographical references and index. 505 00 $g About the contributors. $g Foreword / $r Cara Okopny -- $g Part I: HISTORICIZE THIS! -- $t The Limits of Women's Environmentalism in Seventh Generation's Digital Advertising / $r Kim Golombisky -- $t From Aunt Jemima to BeyonceÌ: Twitter, Consumer Agency, and the Transformation of the Black Female Image in Advertising / $r Patricia G. Davis -- $t Black Women's Hair Politics in Advertising / $r Natalie A. Mitchell and Angelica Morris -- $t Driving Her to Distraction: Women, Modernity, and the Disciplinary Discourse of 1920s Automobile Advertising / $r Roseann M. Mandziuk -- $g Part II: ADVERTISING BODY POLITICS -- $t Lesbian Consumers and the Myth of an LGBT Consumer Market / $r Gillian W. Oakenfull -- $t Women who Experience Depression Interpret Advertising Representations of Women with Depression: A Feminist Disability Studies Perspective / $r Ella Houston -- $t Middle-Aged Women, Antiaging Advertising, and an Accidental Politics of the Unmarked / $r Kim Golombisky $t Corporeal Commodification: Chinese Women's Bodies as Advertisements / $r Carol M. Liebler, Li Chen, and Anqi Peng -- $g Part III: MEDIA REPS -- $t Representations of Race/Ethnicity, Gender, Class, and Power in 1,084 Prime-time TV Commercials from 2005 / $r Janie Marie Collins -- $t The Modern Man in Ghanaian Radio Adverts: A Reproduction of or a Challenge to Traditional Gender Practices? / $r Grace Diabah -- $t Woman as Product Stand-In: Branding Straight Metrosexuality in Men's Magazine Fashion Advertising / $r Jennifer Ford Stamps and Kim Golombisky -- $t Beyond the Fringe? Market Desirability and Alternative Sexuality in Advertising News / $r Angela T. Ragusa -- $g Part IV: REPRODUCTION AND POSTFEMINIST EMPOWERMENT -- $t We're Way "Beyond Birth Control": Women's Reproductive Health, Gendered Consumption, and Direct-to-Consumer Advertising / $r Whitney Peoples -- $t "Thank You, Mom": Mothers, Olympic Athletes, and Proctor & Gamble's Global Brandky $r Dunja Antunovic and Michelle Rodino-Colocino -- $t The Limits of Women's Environmentalism in Seventh Generation's Digital Advertising / $r Cara Okopny -- $g Index -- $g About the contributors. 520 $a "This book applies an intersectional lens to advertising, focusing on gender, race, ethnicity, sexuality, disability, age, class, and nationality. Intersectional feminist perspectives on advertising are rare in the advertising industry, even as it faces pressure to reform. This anthology focuses on advertising messaging to follow up the professional practices covered in Feminists, Feminisms, and Advertising, edited by Kim Golombisky and Peggy Kreshel. In this new collection, contributors write from a variety of perspectives, including Black, African, lesbian, transnational, poststructuralist, material, commodity, and environmental feminisms. The authors also discuss the reproductive justice framework, feminist disability studies, feminist ethnography, feminist discourse analysis, and feminist visual rhetoric. Together, these scholars introduce big ideas for feminist advertising studies."-- $c Provided by publisher. 650 0 $a Advertising $x Social aspects. 650 0 $a Advertising and women. 650 0 $a Feminist theory. 650 7 $a Advertising and women. $2 fast $0 (OCoLC)fst01746705 650 7 $a Advertising $x Social aspects. $2 fast $0 (OCoLC)fst00797762 650 7 $a Feminist theory. $2 fast $0 (OCoLC)fst00922816 650 7 $a Werbung $2 gnd 650 7 $a Feminismus $2 gnd 650 7 $a Frau $2 gnd 700 1 $a Golombisky, Kim, $e editor. 776 08 $i Online version: $t Feminist perspectives on advertising $d Lanham : Lexington Books, [2019] $z 9781498528337 $w (DLC) 2018044251 941 $a 2 952 $l PLAX964 $d 20230718093329.0 952 $l UNUX074 $d 20200421011332.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=9290E952839511EAAF1A611397128E48 994 $a Z0 $b NIUInitiate Another SILO Locator Search