Teaching and modeling ethics in social marketing / Michael D. Basil. Ethical considerations in the use of marketing for the management of public health and social issues / Michael L. Rothschild -- Ethics of international social marketing / George G. Brenkert -- Social marketing as business strategy : the ethical dimension / D. Kirk Davidson and William D. Novelli -- Alliances and ethics in social marketing / Alan R. Andreasen and Minette E. Drumwright -- Social marketing and social contracts : applying integrative social contracts theory to ethical issues in social marketing / N. Craig Smith -- Marketing ethics to social marketers : a segmented approach / Susan D. Kirby and Alan R. Andreasen -- Teaching and modeling ethics in social marketing / Michael D. Basil.
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