The Locator -- [(isbn = "9780877571162")]
1
records matched your query
Record 1 |
Previous Record
|
MARC Display
| Next Record
|
Search Results
Title:
Diffusing marketing theory and research :
the contributions of Bauer, Green, Kotler, and Levitt / edited by Alan R. Andreasen, David M. Gardner.
Publisher:
American Marketing Association,
Copyright Date:
c1979
Description:
v, 148 p. ; 23 cm.
Subject:
Marketing--Congresses.
Marketing research--Congresses.
Other Authors:
Andreasen, Alan R., 1934-
Converse, Paul Dulaney, 1889-
Gardner, David Morgan, 1936-
Notes:
"Papers ... presented at the tenth Paul D. Converse Symposium held at the University of Illinois, May 22-23, 1978." Bibliography: p. 131-148.
Series:
Proceedings series - American Marketing Association
American Marketing Association. Proceedings series - American Marketing Association.
ISBN:
9780877571162
0877571163
LCCN:
78010544
Locations:
UNUX074 --
University of Northern Iowa - Rod Library
(Cedar Falls)
Initiate Another SILO Locator Search
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.