Winning your election the Wellstone way : a comprehensive guide for candidates and campaign workers / Jeff Blodgett and Bill Lofy ; with Ben Goldfarb, Erik Peterson, and Sujata Tejwani.
About this book / Jeff Blodgett -- Running to win: qualities of good candidates and managers -- Writing a campaign plan and laying out a path to victory -- Creating a message and delivering it to your audience -- Identifying your base, swing voters, and opponents through voter targeting -- How to build your base and use it for direct voter contact -- Using direct mail to reinforce your message and target specific voters -- Reaching voters through paid advertising -- Working with reporters and communicating your message through earned media -- Raising money and knowing how to spend it -- Getting to know your candidate and understanding your opponent -- Maximizing the candidate's time with smart scheduling -- Getting the most out of technology -- The campaign manager: what it takes to run a successful race -- Turning out our voters: getting out the vote -- You won. Now what? -- Acknowledgments -- Index.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.