The advertising industry -- Research and researchers -- The rules and referees -- Consumers -- The sick -- Smokers -- Drinkers -- Voters -- Advertising and the media -- The future.
Summary:
Written from a British standpoint, this book investigates the advertising industry, how campaigns are planned, and how the general populace is affected. Research into advertising firms in London, New York, and Tokyo reveals the strengths and weaknesses of the industry and shows how deeply advertising affects our lives--from the products we buy to the people for whom we vote
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.