1 records matched your query
01449cam a22003254a 4500 001 48E378422B0911DEBA4F1C08A8D7520A 005 200904162336.0 008 010703s2002 ohua b 001 0 eng 010 $a 2001093343 020 $a 9781931442077 020 $a 193144207X 035 $a (OCoLC)51613547 040 $a DLC $c DLC $d SILO $d JID $d SILO 050 00 $a HF5415 $b .E86 2002 100 1 $a Evans, Joel R., 245 1 $a Marketing : $b marketing in the 21st century / $c Joel R. Evans, Barry Berman. 246 30 $a Marketing in the 21st century 246 3 $a Marketing in the twenty-first century 250 $a 8th ed. 260 $a Cincinnati, OH : $b AtomicdogPublishing.Com, $c c2002. 300 $a xxxi, 687, 39, 23 p. : $b col. ill. ; $c 28 cm. 504 $a Includes bibliographical references and indexes. 505 0 $a An introduction to marketing in the 21st century -- Broadening the scope of marketing -- Consumer analysis: understanding and responding to diversity in the marketplace -- Product planning -- Distribution planning -- Promotion planning -- Price planning -- Marketing management -- Careers in marketing -- Marketing mathematics -- Computer-based marketing exercises -- Glossary. 650 0 $a Marketing. 700 1 $a Berman, Barry 939 $a 5371879 941 $a 1 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=48E378422B0911DEBA4F1C08A8D7520A 994 $a 02 $b JID 952 $l UQAX771 $d 20090701080000.0Initiate Another SILO Locator Search