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01613cam a22003854a 4500 001 80FAB8B42B0211DE8760C407A8D7520A 005 200904162247.0 008 020627s2002 caua b 001 0 eng 010 $a 2002010335 020 $a 9780787964191 (alk. paper) 020 $a 0787964190 (alk. paper) 035 $a (OCoLC)50091694 035 $a (OCoLC)51316177 040 $a DLC $c DLC $d SILO $d C#P $d IWA $d SILO 050 00 $a HF5415.2 A486 2002 100 1 $a Andreasen, Alan R., $d 1934- 245 1 $a Marketing research that won't break the bank : $b a practical guide to getting the information you need / $c Alan R. Andreasen ; foreword by William A. Smith. 250 $a 1st ed. 260 $a San Francisco : $b Jossey-Bass, $c c2002. 300 $a xxv, 277 p. : $b ill. ; $c 24 cm. 440 0 $a Jossey-Bass nonprofit and public management series. 500 $a "The second edition of Cheap but good marketing research." 500 $a "Prepared with the assistance of the Academy for Educational Development." 504 $a Includes bibliographical references (p. 261-268) and index. 650 0 $a Marketing research. 700 1 $a Andreasen, Alan R., $d 1934- $t Cheap but good marketing research. 710 2 $a Academy for Educational Development. 856 41 $3 Table of contents $u http://www.loc.gov/catdir/toc/wiley031/2002010335.html 939 $a 4728937 941 $a 3 952 $l OVUX522 $d 20171222030425.0 952 $l USUX851 $d 20160820041521.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=80FAB8B42B0211DE8760C407A8D7520A 994 $a 02 $b IWA 952 $l UNUX074 $d 20090701080000.0Initiate Another SILO Locator Search