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03919aam a2200373 a 4500 001 CA9FDDD86B5411E69AFE1DDBDAD10320 003 SILO 005 20160826010517 008 120427s2013 enka b 001 0 eng 010 $a 2012015157 020 $a 020308568X (ebook) 020 $a 9780203085684 (ebook) 020 $a 0415521645 (pbk.) 020 $a 9780415521642 (pbk.) 020 $a 0415521610 (hardback) 020 $a 9780415521611 (hardback) 035 $a (OCoLC)764302641 040 $a DLC $b eng $c DLC $d YDX $d BTCTA $d YDXCP $d OCLCO $d CDX $d UKMGB $d BWK $d YNK $d IUL $d BWX $d COO $d SILO 050 00 $a HF5416.5 I586 2013 245 00 $a Innovation in pricing : $b contemporary theories and best practices / $c edited by Andreas Hinterhuber and Stephan Liozu. 260 $a London ; $b Routledge, $c 2013. 300 $a xix, 416 p. : $b ill. ; $c 24 cm. 504 $a Includes bibliographical references and index. 505 00 $g 9. $t Why segmentation matters / $g 1. $t Innovation in pricing: introduction / $r Linda Trevenen; $g Part II. $t Innovation in Organizing the Pricing Function: $g 2. $t The organizational design of the pricing function in firms: a center-led management approach / $r Stephan M. Liozu and Kellie Ecker; $g 3. $t Organizational barriers and the implementation of customer value map analysis: a case study of a global manufacturing firm in the polymer technology industry / $r Niklas L. Hallberg and Linn Andersson; $g 4. $t CEO championing of pricing and the impact on firm performance / $r Stephan M. Liozu, Andreas Hinterhuber, Sheri Perelli and Toni M. Somers; $g 5. $t Who is in charge of value?: the emerging role of chief value officer / $r Ron J. Baker and Stephan M. Liozu; $g 6. $t B2B pricing systems: proving ROI / $r Mark Stiving -- $g Part III. $t Innovation in Pricing Strategy: $g 7. $t Innovation in B2B pricing / $r Rafael Farr婉s; $g 8. $t Why segmentation matters / $r Linda Trevenen; $g 9. 505 00 $9 $t Value: distilling the essence / $r Harry Macdivitt; $g 19. $t The journey to pricing excellence: the case of a mid-sized manufacturing firm / $r W. Michael Crouch and Greg Hunsicker; $g 11. $t Pricing processes in fast paced business-to-business settings / $r Magnus Johansson; $g 12. $t Pricing due diligence in the mergers and acquisition process / $r David Dvorin, Jered W. Haedt and Vernon E. Lennon; $g 13. $t Busting the four fatal myths in pricing / $r Nelson Hyde; $g 14. $t Creating and communicating customer value: how companies can set premium prices that customers are willing to pay / $r Todd Snelgrove; $g 15. $t Pricing strategies for recessionary times / $r Fernando Resende; $g 16. $t A zero-based approach to the pricing strategy / $r Roberto Bedotto -- $g Part IV. $t Innovation in Pricing Tactics: $g 17. $t Using economic value communication to bend business-to-business buyers' value perceptions / $r Christopher D. Provines; $g 18. $t Value: distilling the essence / $r Harry Macdivitt; $g 19. 505 00 $9 $t The next frontier of the pricing profession / $r Kevin Mitchell. $g 27. $t Cross functional collaboration in value-based pricing / $r Steven Forth; $g 21. $t Implementing effective pricing strategies: tools for tracking prices / $r Richard Coopolse; $g 22. $t Winning on the margin: the B2B value imperative / $r Mike Moorman; $g 23. $t The thick and thin tails of pricing / $r Darren Huxol -- $g Part V. $t Psychological Aspects of Pricing: $g 24. $t Behavioral aspects of pricing / $r Ben Lowe, Julian Lowe, and David Lynch; $g 25. $t Research on odd prices: dead end or field of potential innovation? / $r Carmen Balan; $g 26. $t Consumer psychology and software pricing / $r Anshu Jalora -- $g Part VI. $t The Next Frontier: $g 27. $t The next frontier of the pricing profession / $r Kevin Mitchell. 650 0 $a Pricing. 650 0 $a Marketing $x Technological innovations. 700 1 $a Hinterhuber, Andreas. 700 1 $a Liozu, Stephan. 941 $a 1 952 $l USUX851 $d 20160826065357.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=CA9FDDD86B5411E69AFE1DDBDAD10320 994 $a C0 $b IWAInitiate Another SILO Locator Search