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03201aam a2200409 a 4500 001 FAE2F8C645BB11E2A80352BBDAD10320 003 SILO 005 20121214010033 008 111014s2012 enka 001 0 eng 010 $a 2011043134 020 $a 0749464216 () 020 $a 9780749464219 () 020 $a 0749464208 (pbk.) 020 $a 9780749464202 (pbk.) 035 $a (OCoLC)721890735 040 $a DLC $b eng $c DLC $d YDX $d BTCTA $d YDXCP $d CDX $d BDX $d UKMGB $d BWX $d IOK $d SILO 042 $a pcc 050 00 $a HF5718 $b .B367 2012 100 1 $a Barnard, Alan. 245 10 $a Campaign it! : $b achieving success through communication / $c Alan Barnard and Chris Parker. 260 $a London ; $b Kogan Page, $c c2012. 300 $a x, 222 p. : $b ill. ; $c 24 cm. 500 $a Includes index. 520 $a "Consultants Barnard and Parker aim to improve the way people communicate and so enable them to achieve their own personal and professional desires more effectively and efficiently. To achieve this, they introduce a new, unique and complete approach to communication: The Campaign It! model. Developed over several decades of influencing change at the highest levels and in different environments, the Campaign It! model is tried and tested, and in the book, Parker and Bernard offer proof that it works. Their basic tenet is that whenever there is an outcome people need to achieve they will have to inform, persuade and gain agreement from others. Their model, the "campaigning approach," makes this possible: it provides a plan and a structure to develop communications; it enables people to help themselves, their families, their businesses and/or their communities"-- $c Provided by publisher. 520 $a "Campaign It! provides a new definition and understanding of what makes a cause. It explains why, in our modern society, a communications campaign is the most powerful way to achieve success. And it demonstrates how it is possible to create and apply an irresistible communications campaign to any aspect of our professional and personal lives. Whatever the situation, we always need to influence others if we are to achieve our goals. Campaign It! can help you do that. It's written by leading professionals who demonstrate that communications can be created in such a way that the message becomes powerful and compelling. At the heart of every successful campaign is a cause that motivates and drives a desire to succeed. With such a cause anyone can apply the Campaign It! model to devise a communications campaign to create success"-- $c Provided by publisher. 650 0 $a Business communication. 650 0 $a Interpersonal communication. 650 0 $a Marketing. 650 7 $a BUSINESS & ECONOMICS / Business Communication / General. $2 bisacsh 650 7 $a BUSINESS & ECONOMICS / Marketing / General. $2 bisacsh 650 7 $a BUSINESS & ECONOMICS / Leadership. $2 bisacsh 700 1 $a Parker, Chris. 856 42 $z Additional Information at Google Books $u http://books.google.com/books?isbn=9780749464202 941 $a 1 952 $l SOAX911 $d 20121214010518.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=FAE2F8C645BB11E2A80352BBDAD10320 994 $a C0 $b IOKInitiate Another SILO Locator Search