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01987cam a2200445 a 4500 001 AB8409482AEC11DE87EC9C06A8D7520A 003 SILO 005 20231216010816 008 880615r1989uuuunyu b 001 0 eng 010 $a 88040271 020 $a 9780670826032 020 $a 0670826030 040 $a DLC $c DLC $d SILO $d XY4 $d BAKER $d BTCTA $d YDXCP $d OCLCG $d UII $d SILO 050 00 $a HF5821 $b .C557 1989 082 00 $a 659.1 $2 19 100 1 $a Clark, Eric, $d 1937- 245 1 $a The want makers : $b the world of advertising : how they make you buy / $c Eric Clark. 250 $a 1st American ed. 260 $a New York : $b Viking, $c 1989, c1988. 300 $a 416 p. ; $c 24 cm. 504 $a Bibliography: p. [394]-396. 500 $a Includes index. 505 0 $a The advertising industry -- Research and researchers -- The rules and referees -- Consumers -- The sick -- Smokers -- Drinkers -- Voters -- Advertising and the media -- The future. 520 $a Written from a British standpoint, this book investigates the advertising industry, how campaigns are planned, and how the general populace is affected. Research into advertising firms in London, New York, and Tokyo reveals the strengths and weaknesses of the industry and shows how deeply advertising affects our lives--from the products we buy to the people for whom we vote 650 0 $a Advertising. 941 $a 12 952 $l UVAX975 $d 20240215011334.0 952 $l PMAX975 $d 20191119040557.0 952 $l ULAX314 $d 20190926053452.0 952 $l URAX314 $d 20170609030119.0 952 $l USUX851 $d 20160813125024.0 952 $l UNUX074 $d 20090701080000.0 952 $l RAPD371 $d 20090701080000.0 952 $l PTAX572 $d 20090701080000.0 952 $l PRAX771 $d 20090701080000.0 952 $l OUAX845 $d 20090701080000.0 952 $l KSPG296 $d 20090701080000.0 952 $l HWAX074 $d 20090806113132.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=AB8409482AEC11DE87EC9C06A8D7520A 994 $a 03 $b UIIInitiate Another SILO Locator Search