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02351aam a22003494a 4500 001 942BA9B86B5311E69AFE1DDBDAD10320 003 SILO 005 20160826010517 008 101012s2011 njua 001 0 eng 010 $a 2010043308 020 $a 0470651709 (hardback) 020 $a 9780470651704 (hardback) 035 $a (OCoLC)668195914 040 $a DLC $b eng $c DLC $d YDX $d BTCTA $d YDXCP $d BWX $d EGM $d CDX $d UKMGB $d BDX $d TULIB $d SILO 042 $a pcc 050 00 $a HD31 W37 2011 100 1 $a Weber, Larry. 245 10 $a Everywhere : $b comprehensive digital business strategy for the social media era / $c Larry Weber. 260 $a Hoboken, N.J. : $b Wiley, $c c2011. 300 $a xi, 260 p. : $b ill. ; $c 24 cm. 500 $a Includes index. 520 $a "Put digital business strategy at the center of your business. Welcome to the social media age. Although its impact was first felt in the marketing department, the social web is spreading across all business functions, impacting the way they communicate, operate, organize, and create value. A comprehensive digital strategy is essential for businesses hoping to build this new form of competitive advantage. Everywhere explains how to put your digital strategy at the center of how your organization communicates, operates, organizes itself, and creates value. Develop a comprehensive digital strategy for your organization. Put your online business strategy at the center of your customer's experience, and at the heart of everything you do. Larry Weber's W2 Group is helping companies like Sony, IBM, Harvard Pilgrim Health Care, and the government of Rwanda, craft new online business strategies. The Web is not just another marketing channel. Put social media, email, Web, and other digital interactions Everywhere in your business, and make digital business strategy the heart of your thriving enterprise."--Provided by publisher. 650 0 $a Management $x Social aspects. 650 0 $a Social media. 650 0 $a Internet marketing. 650 0 $a Information technology $x Management. 650 0 $a Strategic planning. 856 42 $3 Cover image $u http://catalogimages.wiley.com/images/db/jimages/9780470651704.jpg 941 $a 1 952 $l USUX851 $d 20160826031456.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=942BA9B86B5311E69AFE1DDBDAD10320 994 $a C0 $b IWAInitiate Another SILO Locator Search