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Title:

What is a business model and why do I need one? / Palmer Center for Business Development ; presented by Frank Sovinsky.

Publisher:

Palmer College of Chiropractic,

Copyright Date:

2011

Description:

1 CD-ROM (60 min., 47 sec.) : sound, color ; 4 3/4 in.

Subject:

Chiropractic--Practice.
Success in business.
Chiropractic--Practice.
Success in business.

Other Authors:

Sovinsky, Frank.
Palmer College of Chiropractic. Palmer Center for Business Development.

Notes:

Webinar begins with an explanation of the controls and of webinar etiquette, including feedback from participants. Fast forward to minute 5 to skip this section. Presenter: Frank Sovinsky, D.C. Online webinar recorded June 1, 2011, 5:00 P.M. CDT.

Summary:

A business model is how your business makes money. The hedgehog concept in the book "Good to great" by Jim Collins. Dr. Frank Sovinsky looks at the 3 aspects of the chiropractic hedgehog. 1. What are you passionate about? 2. What can you be the very best at? 3. What is the econonic engine of the business? In addition, Dr. Sovinsky asks students to consider the following questions: What kind of adjustments, products and modalities will you offer in your clinic? How do you get known? How do you choose a location? Who do you do business with? Dr. Sovinsky offers some possible answers and invites participants to respond.

Series:

Ask the coach ; no. 1.

OCLC:

(OCoLC)1000617571

Locations:

LVOX826 -- Palmer College of Chiropractic (Davenport)