This disc is a recorded DVD and may not play on all DVD players or drives. Title from menu screen. Bonus material (20 min.): The Coca-Cola archives; Inside former Coke CEO's office; NBC News covers 'New Coke'; Author Rick Allen on cocaine in Coke. Reporter, Melissa Lee.
Summary:
"It's a 67 billion dollar empire that sells its products in 206 countries and in the farthest reaches of the globe. But despite being the number one beverage company in the world--and the most iconic enterprise in the history of American business--Coca-Cola is battling new competition and fighting to maintain its supremacy on its home ground. This CNBC Original pulls back the curtain on the planet's most recognizable brand and takes viewers inside the beverage giant's race to find its next blockbuster product. This one-hour documentary delivers an exclusive look at Coca-Cola's hidden corporate testing ground and its secret archives, both never seen by the public ... until now. From "Cola Wars" to coconut water, discover the recipe that makes Coke pop"--Container.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.