18 records matched your query       

Author:

Clark, Eric, 1937-

Title:

The want makers : the world of advertising : how they make you buy / Eric Clark.

Edition:

1st American ed.

Publisher:

Viking,

Copyright Date:

1989, c1988

Description:

416 p. ; 24 cm.

Subject:

Advertising.

Notes:

Bibliography: p. [394]-396. Includes index.

Contents:

The advertising industry -- Research and researchers -- The rules and referees -- Consumers -- The sick -- Smokers -- Drinkers -- Voters -- Advertising and the media -- The future.

Summary:

Written from a British standpoint, this book investigates the advertising industry, how campaigns are planned, and how the general populace is affected. Research into advertising firms in London, New York, and Tokyo reveals the strengths and weaknesses of the industry and shows how deeply advertising affects our lives--from the products we buy to the people for whom we vote

ISBN:

9780670826032
0670826030

LCCN:

88040271

Locations:

USUX851 -- Iowa State University - Parks Library (Ames)

KSPG296 -- Burlington Public Library (Burlington)

UNUX074 -- University of Northern Iowa - Rod Library (Cedar Falls)

PTAX572 -- Stewart Memorial Library (Cedar Rapids)

PRAX771 -- Cowles Library (Des Moines)

URAX314 -- Clarke University - Nicholas J. Schrup Library (Dubuque)

ULAX314 -- Loras College Library (Dubuque)

RAPD371 -- Jefferson Public Library (Jefferson)

OUAX845 -- Dordt University (Sioux Center)

PMAX975 -- Morningside University - Hickman-Johnson-Furrow Library (Sioux City)

UVAX975 -- Western Iowa Tech Library (Sioux City)

HWAX074 -- Hawkeye Community College Library (Waterloo)