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Title:
Marketing comes of age : proceedings of the annual meeting of the Southern Marketing Association, New Orleans, Louisiana, November 14-17, 1984 / edited by David M. Klein and Allen E. Smith.
Publisher:
The Association,
Copyright Date:
1984
Description:
313 p. : ill. ; 28 cm.
Subject:
Marketing--Congresses.
Other Authors:
Klein, David M.
Smith, Allen E. (Allen Edward), 1945-
Southern Marketing Association. Meeting (1984 : New Orleans, La.)
Notes:
"Published by the Southern Marketing Association in co-sponsorship with Florida Atlantic University, Boca Raton, Florida." Includes bibliographbies and author index.
Series:
Proceedings of the annual meeting of the Southern Marketing Association 1984
OCLC:
(OCoLC)12115770
Locations:
USUX851 -- Iowa State University - Parks Library (Ames)

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