The Locator -- [(author = "Picard Robert G")]

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Title:
Media product portfolios : issues in management of multiple products and services / edited by Robert G. Picard.
Publisher:
Lawrence Erlbaum,
Copyright Date:
2005
Description:
266 p. : ill. ; 24 cm.
Subject:
Mass media--Management.
Mass media--Economic aspects.
Other Authors:
Picard, Robert G.
Notes:
Includes bibliographical references and index.
Contents:
The nature of media product portfolios / Robert G. Picard -- Product portfolios, diversification, and sustainability of media firms / H.L. (Hans) van Kranenburg -- Media portfolio development / Leona Achtenhagen -- Strategic leadership and media portfolio development / Ethel Brundin and Leif Melin -- Clustering media operations / Hugh J. Martin -- Product platforms for the media industry / Thomas Hess -- Cross-promotion and branding of media product portfolios / Maria Norbäck -- Strategic direction and control of portfolios / Mart Ots -- Issues and strategies in managing product portfolios across borders and cultures / Min Hang -- Portfolio internationalization / Annette Risberg and Leif Melin.
ISBN:
9780805855890 (alk. paper)
0805855890 (alk. paper)
OCLC:
(OCoLC)59817993
LCCN:
2005040134
Locations:
USUX851 -- Iowa State University - Parks Library (Ames)
UNUX074 -- University of Northern Iowa - Rod Library (Cedar Falls)

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