Rev. ed. of: Doing business in China / Tim Ambler and Morgan Witzel. 2nd ed. c2004. Includes bibliographical references (p. [272]-280) and index.
Contents:
The road to Cathay -- Through a glass darkly : China from a western perspective -- The furniture of the mind -- Relationships and regulations -- Business and the law -- Creating harmony : establishing business in China -- The marketing mix -- The marketing process -- Rightness and correct form : the yi and li of organisation in China -- Doing business with the sojourners : the overseas Chinese communities -- China and the world -- Western and Chinese commercial thinking.
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