The Locator -- [(author = "Hustwit Gary")]

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Title:
Helvetica [videorecording] / a Swiss Dots production ; in association with Veer ; a film by Gary Hustwit ; produced and directed by Gary Hustwit.
Format:
[videorecording] /
Publisher:
Distributed by Plexifilm,
Copyright Date:
2007
Description:
1 videodisc (80 mins.) : sd. col. ; 4 3/4 in. + 1 booklet (8 p. : col. ill. ; 19 cm.)
Subject:
Graphic arts.
Typographers.
Sans serif type.
Type and type-founding.
Type and type-founding--Design.
Type and type-founding--Digital techniques.
Type and type-founding--History--20th century.
Type and type-founding--Switzerland--20th century.
Typographers--Germany.
Typographers--Great Britain.
Typographers--Netherlands.
Typographers--United States.
Graphic design (Typography)
Visual communication.
Documentary films.
Other Authors:
Hustwit, Gary.
Swiss Dots (Firm)
Veer (Firm)
Plexifilm (Firm)
Notes:
Featuring Manfred Schulz, Massimo Vignelli, Rick Poynor, Wim Crouwel, Alfred Hoffmann, Mike Parker, Otmar Hoefer, Bruno Steinert, Hermann Zapf, Michael Bierut, Leslie Savan, Tobias Frere-Jones, Jonathan Hoefler, Erik Spiekermann, Neville Brody, Lars Müller, Paula Scher, Stefan Sagmeister, Experimental Jetset, Michael C. Place, Norm. Originally produced as a documentary film in 2007. Special features: Massimo Vignelli -- Wim Crouwel -- Matthew Carter -- Mike Parker -- Otmar Hoefer & Bruno Steinert -- Hermann Zapf -- Hoefler & Frere-Jones -- Erik Spiekermann -- Neville Brody -- Michael Bierut -- Paula Scher -- Stefan Sagmeister -- David Carson -- Experimental Jetset -- Michael C. Place -- Norm -- Rick Poyner (95 minutes).
Contents:
Opening (with Manfred Schulz) -- Massimo Vignelli -- Graphic design in the 1950s -- Amsterdam & Wim Crouwel -- Matthew Carter -- Helvetica story -- Linotype -- Widgco -- Hoefler & Frere-Jones -- Berlin & Erik Spiekermann -- Type's "secret spell" -- Lars Müller -- Paula Scher -- Stefan Sagmeister -- David Carson -- Experimental Jetset -- Michael C. Place -- Norm -- Democratization -- What we have now.
Summary:
A documentary about a typeface? When said typeface is a ubiquitous piece of graphic design, yes. Helvetica--a sans-serif typeface developed in 1957 at the Haas Foundry in Munchenstein, Switzerland--has partisans and detractors, a great number of them graphic designers and theorists, who express their opinions on the famous font. It is seen as neutral and efficient, concise yet inexpressive, purposeful yet not caustic, utilitarian and unembellished, or as frustratingly familiar, perfectly subliminal, or as the typeface of socialism. From storefronts, street signs, product packaging, government forms, and advertisements, it is almost guaranteed that after viewing, you will be scanning the world examining Helvetica's continuing impact.
OCLC:
(OCoLC)184841541
UPC:
082354004224
Locations:
GFPE771 -- Altoona Public Library (Altoona)
USUX851 -- Iowa State University - Parks Library (Ames)
KSPG296 -- Burlington Public Library (Burlington)
UNUX074 -- University of Northern Iowa - Rod Library (Cedar Falls)
PLAX964 -- Luther College - Preus Library (Decorah)
BAPH771 -- Des Moines Public Library (Des Moines)
ULAX314 -- Loras College Library (Dubuque)
SOAX911 -- Simpson College - Dunn Library (Indianola)
CAPH522 -- Iowa City Public Library (Iowa City)
OVUX522 -- University of Iowa Libraries (Iowa City)
OUAX845 -- Dordt University (Sioux Center)
PQAX094 -- Wartburg College - Vogel Library (Waverly)

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