6 records matched your query       

Author:

Zega, Michael E., 1955-

Title:

Travel by train : the American railroad poster, 1870-1950 / Michael E. Zega and John E. Gruber.

Publisher:

Indiana University Press,

Copyright Date:

c2002

Description:

xi, 140 p. : ill. (some col.) ; 29 cm.

Subject:

Railroads--Posters.
Posters, American--19th century.
Posters, American--20th century.

Other Authors:

Gruber, John E., 1936-

Notes:

Maps of the routes of the railroads on lining pages. Includes bibliographical references (p. 133-135) and index.

Contents:

Before 1900. Early poster antecedents ; The rise of competition ; The lure of the place ; 1890s: "Reason why" advertising ; The lithographed display poster ; Oscar Binner's gigantic images.-- 1900-1909. Advertising revolution ; 1900: urban display windows ; Design in the new century ; Car cards.-- The teens. Emerging corporate imagery ; The power of the symbol: Louis Treviso's Santa Fe posters.-- The 1920s. Railroad advertising transformed ; Santa Fe and Sam Hyde Harris ; Southern Pacific and Maurice Logan ; Back East: the New Haven begins ; New York Central's art posters ; Hernando G. Villa and the Santa Fe Chief ; The Canadian Pacific and others.-- The 1930s. Depression-era innovation ; Leslie Raga ; Snow trains ; The streamliner image ; The Southern Pacific studio ; Sascha Maurer: the appeal of the machine ; Ragan's streamliners.

ISBN:

9780253341525 (alk. paper)
0253341523 (alk. paper)

OCLC:

(OCoLC)49231843

LCCN:

2002002516

Locations:

USUX851 -- Iowa State University - Parks Library (Ames)

OVUX522 -- University of Iowa Libraries (Iowa City)

BGPE251 -- Perry Public Library (Perry)