The Locator -- [(author = "Graham Stedman")]

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Author:
Graham, Stedman.
Title:
The ultimate guide to sports marketing / Stedman Graham, Joe Jeff Goldblatt, Lisa Delpy Neirotti.
Edition:
2nd ed.
Publisher:
McGraw-Hill,
Copyright Date:
c2001
Description:
xix, 315 p. : ill. ; 24 cm.
Subject:
Sports administration.
Sports--Marketing.
Marketing.
Strategische planning.
Sport.
Other Authors:
Goldblatt, Joe Jeff, 1952-
Neirotti, Lisa Delpy.
Graham, Stedman. Ultimate guide to sport event management and marketing.
Notes:
Rev. ed. of: The ultimate guide to sport event management and marketing. c1995. Includes bibliographical references (p. 305-307) and index.
ISBN:
9780071361248
0071361243
LCCN:
00052721
Locations:
USUX851 -- Iowa State University - Parks Library (Ames)
OSAX771 -- Grand View University Library (Des Moines)

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