The Locator -- [(author = "Bauer Raymond Augustine 1916-1977")]

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Author:
Bogart, Leo, ed.
Title:
Psychology in media strategy; proceedings of a symposium sponsored by the Media Research Committee of the American Marketing Association, with contributions by Raymond A. Bauer ... [et al.].
Publisher:
American Marketing Association
Copyright Date:
1966
Description:
104 p. facsim. 23 cm.
Subject:
Advertising--Psychological aspects.
Advertising--Research.
Mediaplanning.
Psychologische aspecten.
Other Authors:
Bauer, Raymond Augustine, 1916-1977.
American Marketing Association. Media Research Committee.
Notes:
Cover title. Bibliography: p. 99-104.
LCCN:
66007667
Locations:
USUX851 -- Iowa State University - Parks Library (Ames)
PRAX771 -- Cowles Library (Des Moines)
OVUX522 -- University of Iowa Libraries (Iowa City)
OMAX631 -- Geisler Learning Resource Cntr (Pella)

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