10 records matched your query       

Author:

Banks, Stephen P.

Title:

Multicultural public relations : a social-interpretive approach / Stephen P. Banks.

Publisher:

Sage Publications,

Copyright Date:

c1995

Description:

x, 141 p. : ill. ; 23 cm.

Subject:

Public relations
Intercultural communication
Multiculturalism.

Notes:

Includes bibliographical references (p. 125-136) and index.

Contents:

Culture, diversity, and public relations -- A theory for multicultural public relations -- Communicating with multicultural internal publics -- Multicultural community relations -- Communicating with multicultural activists -- Cultural diversity in international public relations -- The future of multicultural public relations.

Series:

Communicating effectively in multicultural contexts ; 4

ISBN:

9780803948419 (pbk. : acid-free paper)
0803948417 (pbk. : acid-free paper)
9780803948402 (acid-free paper)
0803948409 (acid-free paper)

OCLC:

(OCoLC)31865361
(OCoLC)33101791

LCCN:

94049583

Locations:

USUX851 -- Iowa State University - Parks Library (Ames)

UNUX074 -- University of Northern Iowa - Rod Library (Cedar Falls)

PTAX572 -- Stewart Memorial Library (Cedar Rapids)

PLAX964 -- Luther College - Preus Library (Decorah)

URAX314 -- Clarke University - Nicholas J. Schrup Library (Dubuque)

OVUX522 -- University of Iowa Libraries (Iowa City)

OZAX845 -- Northwestern College - DeWitt Library (Orange City)

PMAX975 -- Morningside University - Hickman-Johnson-Furrow Library (Sioux City)