16 records matched your query       

Title:

Ethics in social marketing / Alan R. Andreasen, editor.

Publisher:

Georgetown University Press,

Copyright Date:

c2001

Description:

ix, 212 p. : ill. ; 24 cm.

Subject:

Social marketing--Moral and ethical aspects.

Other Authors:

Andreasen, Alan R., 1934-

Notes:

Includes bibliographical references and index.

Contents:

Teaching and modeling ethics in social marketing / Michael D. Basil. Ethical considerations in the use of marketing for the management of public health and social issues / Michael L. Rothschild -- Ethics of international social marketing / George G. Brenkert -- Social marketing as business strategy : the ethical dimension / D. Kirk Davidson and William D. Novelli -- Alliances and ethics in social marketing / Alan R. Andreasen and Minette E. Drumwright -- Social marketing and social contracts : applying integrative social contracts theory to ethical issues in social marketing / N. Craig Smith -- Marketing ethics to social marketers : a segmented approach / Susan D. Kirby and Alan R. Andreasen -- Teaching and modeling ethics in social marketing / Michael D. Basil.

ISBN:

9780878408207 (pbk. : alk. paper)
0878408207 (pbk. : alk. paper)
9780878408191 (cloth : alk. paper)
0878408193 (cloth : alk. paper)

OCLC:

(OCoLC)44702251

LCCN:

00061750

Locations:

USUX851 -- Iowa State University - Parks Library (Ames)

UNUX074 -- University of Northern Iowa - Rod Library (Cedar Falls)

ULAX314 -- Loras College Library (Dubuque)

OVUX522 -- University of Iowa Libraries (Iowa City)

PQAX094 -- Wartburg College - Vogel Library (Waverly)