The Locator -- [(author = "Rangan V Kasturi")]

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Author:
Rangan, V. Kasturi.
Title:
Business marketing strategy : cases, concepts, and applications / V. Kasturi Rangan, Benson P. Shapiro, Rowland T. Moriarity, Jr.
Publisher:
Irwin,
Copyright Date:
c1995
Description:
xiv, 850 p. : ill. ; 25 cm.
Subject:
Marketing--Management.
Product management.
Industrial marketing--Management.
Marketing--Case studies.--Case studies.
Other Authors:
Shapiro, Benson P.
Moriarity, Rowland T.
Notes:
Includes bibliographical references and index.
Series:
The Irwin series in marketing
ISBN:
9780256169119
025616911X
OCLC:
(OCoLC)30776195
(OCoLC)34731077
LCCN:
94022561
Locations:
USUX851 -- Iowa State University - Parks Library (Ames)
UNUX074 -- University of Northern Iowa - Rod Library (Cedar Falls)

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