The Locator -- [(author = "Oriard Michael 1948-")]

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Author:
Oriard, Michael, 1948-
Title:
Brand NFL : making and selling America's favorite sport / Michael Oriard.
Publisher:
University of North Carolina Press,
Copyright Date:
c2007
Description:
326 p.
Subject:
National Football League.
Football--Marketing.
Football--Management.
Notes:
Includes bibliographical references and index.
Contents:
The creation of the modern NFL in the 1960s -- No freedom, no football -- The end of the Rozelle era -- The new NFL -- Football as product -- Football in black and white.
ISBN:
0807831425
9780807831427 (cloth : alk. paper)
LCCN:
2007008867
Locations:
DFPC353 -- Ackley Public Library (Ackley)
USUX851 -- Iowa State University - Parks Library (Ames)
CEAX572 -- Kirkwood Community College Library (Cedar Rapids)
ULAX314 -- Loras College Library (Dubuque)
HYAX325 -- Iowa Lakes Community College Library - Estherville (Estherville)
UPAX334 -- Upper Iowa University - Henderson-Wilder Library (Fayette)
OVUX522 -- University of Iowa Libraries (Iowa City)
MBPE423 -- Robert W. Barlow Memorial Library (Iowa Falls)
KAPF566 -- Keokuk Public Library (Keokuk)
GDPF771 -- Urbandale Public Library (Urbandale)

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