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Author:

Andreasen, Alan R., 1934-

Title:

Marketing research that won't break the bank : a practical guide to getting the information you need / Alan R. Andreasen ; foreword by William A. Smith.

Edition:

1st ed.

Publisher:

Jossey-Bass,

Copyright Date:

c2002

Description:

xxv, 277 p. : ill. ; 24 cm.

Subject:

Marketing research.

Other Authors:

Andreasen, Alan R., 1934- Cheap but good marketing research.
Academy for Educational Development.

Notes:

"The second edition of Cheap but good marketing research." "Prepared with the assistance of the Academy for Educational Development." Includes bibliographical references (p. 261-268) and index.

Series:

Jossey-Bass nonprofit and public management series.

ISBN:

9780787964191 (alk. paper)
0787964190 (alk. paper)

OCLC:

(OCoLC)50091694
(OCoLC)51316177

LCCN:

2002010335

Locations:

USUX851 -- Iowa State University - Parks Library (Ames)

UNUX074 -- University of Northern Iowa - Rod Library (Cedar Falls)

OVUX522 -- University of Iowa Libraries (Iowa City)