5 records matched your query       

Title:

Problems and cases in health care marketing / [edited by] John T. Gourville, John A. Quelch, V. Kasturi Rangan.

Publisher:

McGraw-Hill/Irwin,

Copyright Date:

c2005

Description:

viii, 440 p. : ill., maps ; 26 cm.

Subject:

Medical care--Marketing.
Drug Industry--methods.
Marketing of Health Services--trends
Commerce--trends.
Technology, Pharmaceutical--trends.

Other Authors:

Gourville, John T. (John Timothy)
Quelch, John A.
Rangan, V. Kasturi.

Notes:

Includes bibliographical references and index.

ISBN:

9780072887761 (alk. paper)
0072887761 (alk. paper)

OCLC:

(OCoLC)52858563

LCCN:

2003060254

Locations:

USUX851 -- Iowa State University - Parks Library (Ames)