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Title:
Media product portfolios :
issues in management of multiple products and services / edited by Robert G. Picard.
Publisher:
Psychology Press,
Copyright Date:
2012
Description:
266 pages ; 24 cm
Subject:
Mass media--Management.
Mass media--Economic aspects.
Mass media--Economic aspects.
Mass media--Management.
Other Authors:
Picard, Robert G., editor.
Notes:
Originally published: Mahwah, New Jersey : Lawrence Erlbaum Associates, Inc., Publishers, 2005. Includes bibliographical references and index.
ISBN:
0415650046 (pbk.)
9780415650045 (pbk.)
OCLC:
(OCoLC)890357990
Locations:
OVUX522 --
University of Iowa Libraries
(Iowa City)
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