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Author:
Hutton, James G.
Title:
Marketing communications :
integrated theory, strategy & tactics / James G. Hutton, Francis J. Mulhern.
Publisher:
Pentagram Pub.,
Copyright Date:
c2002
Description:
x, 372 p. : ill. ; 27 cm.
Subject:
Communication in marketing.
Advertising.
Other Authors:
Mulhern, Francis J.
Notes:
Includes bibliographical references and indexes.
ISBN:
9780970910301
0970910304
OCLC:
(OCoLC)49620309
LCCN:
2001087149
Locations:
UNUX074 --
University of Northern Iowa - Rod Library
(Cedar Falls)
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