The Locator -- [(author = "Mulhern Francis")]

The Locator -- [(author = "Mulhern Francis")]

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Author:: Hutton, James G.
Title:: Marketing communications : integrated theory, strategy & tactics / James G. Hutton, Francis J. Mulhern.
Publisher:: Pentagram Pub.,
Copyright Date:: c2002
Description:: x, 372 p. : ill. ; 27 cm.
Subject:: Communication in marketing.
Advertising.
Other Authors:: Mulhern, Francis J.
Notes:: Includes bibliographical references and indexes.
ISBN:: 9780970910301
0970910304
OCLC:: (OCoLC)49620309
LCCN:: 2001087149
Locations:: UNUX074 -- University of Northern Iowa - Rod Library (Cedar Falls)

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