The Locator -- [(author = "Lois George")]

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Author:
Lois, George.
Title:
George Lois on his creation of the big idea.
Publisher:
Assouline,
Copyright Date:
c2008
Description:
1 v. (unpaged) : chiefly col. ill, ports. ; 32 cm.
Subject:
Lois, George.
Advertising.
Marketing.
Commercial art.
Notes:
Includes index.
Summary:
Advertising's most famous art director & avant-garde mover of the culture discovers, and reveals, the influences on his unforgettable concepts in this archaeological dig into his oeuvre. Lois traces more than 100 of his "Big Ideas" back to their origins in this visual tour de force.--From publisher description.
ISBN:
2759402991
9782759402991
OCLC:
(OCoLC)263829144
Locations:
PQAX094 -- Wartburg College - Vogel Library (Waverly)

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