v.1 Global marketing and ethics / Andrew R. Thomas, TImothy J. Wilkinson. World marketing strategy. New global marketing realities / Gary A. Knight -- Emerging markets. Emerging markets / Masaaki (Mike) Kotabe -- Tackling consumers in central and eastern Europe / Gerhard A. Wührer, Dana-Nicoleta Lascu -- Manufacturing and selling in China / George O. White III, Yeqing Bao, Lance Eliot Brouthers -- Complexities of the Indian consumer market / Rajshekhar (Raj) G. Javalgi, Ashutosh Dixit -- What is in a name? Transferring brands to China / Julie Mo, Jason McNIcol, Lance Eliot Brouthers -- Manging world markets. Culture and international marketing / Vern Terpstra -- Global value added strategies / John Caslione -- Customers : the forgotten participants in world markets. Value of qualitative research for international marketers : cross cultural issues and recommendations / Rajshekhar (Raj) G. Javalgi, Robert B. Young, Robert F. Scherer -- Negotiations in international marketing / Allan Bird, Lynn E. Metcalf -- It is the distribution, stupid! / Andrew R. Thomas, Timothy J. Wilkinson -- Global customer service / Calin Veghes -- Global marketing and ethics / Andrew R. Thomas, TImothy J. Wilkinson. v.2 Nostradamus knows direct interactive marketing : direct marketers as 21st century trend messenger / William J. Hauser -- Many faces of interactive marketing. Anywhere, anytime, anyway : the multi-channel marketing juggernaut / Dale M. Lewison -- International multi-channel marketing research / Ying Wang, William J. Hauser, Timothy J. Wilkerson -- Yesterday, today, tomorrow : status of the teleservices industry / Tim Searcy -- Digital marketing : Internet direct / Michael Schiller -- Characteristics of online shoppers in the European Union / Mario Martinez Guerrero, Jose Manuel Ortega Egea, Maria Victoria Roman Gonzalez -- Guerilla direct : the case for mental_floss / Toby Maloney, Melanie Maloney -- Business to business integrated marketing / Nadji Tehrani -- Borderless marketing systems : the emerging hybrid multi-channel market system / Andria Evan, Dale M. Lewison -- Heads or tails : implications of the long tail for multi-channel marketers / Mark Collins, Dale M. Lewison -- Focus is the key. Framework for electronic client relationship management in small business / Jeffrey C. Dilts, Paramjit S. Kahai -- Creative process in the 21st century / Joel Sobelson -- Data strategies to support marketing : actionable business intelligence or data overload? / AnneMarie Scarisbrick-Hauser -- Important issues for the future of direct marketing. Doing the right thing : ethics and regulations in direct marketing / Steve Brubaker, Bruce D. Keillor -- Nostradamus knows direct interactive marketing : direct marketers as 21st century trend messenger / William J. Hauser -- ...[et al.] -- Ethics of managing customer information : can customer relationship management backfire? / Linda M. Orr, Victoria D. Bush -- 21st century relationship marketing. What does "relationship marketing" really mean? / Linda M. Orr -- Building trust in an age of mistrust / Jon M. Hawes -- Corporate identity and reputation management : lessons learned from the world of politics / Angela McMillen -- Keeping your friends close and your enemies closer : what you should know about your competitor / Dave Stein -- Building a successful sales force in the 21st century / Daniel J. Leslie -- It is all about money and the bottom line : creating and measuring sales effectiveness / Ingrid J. Fields, Michael F. d'Amico, Linda M. Orr -- Learning from your customers : building market feedback into strategy and innovation / Jason DiLauro, Linda M. Orr -- Key account management in the 21st century / Ingrid J. Fields ...[et al.] -- When do you get rid of the customer? / Jay PPrakash Mulki -- Successful selling in the 21st century. Small businesses in the 21st century : utilizing integrated marketing communications efforts in the sales process / Dan Rose -- Understanding diverse purchasers in business to business marketing and industrial selling / Michael F. d'Amico -- Negotiating company and customer relationships / Jon M. Hawes -- Understanding emerging sales technology / Richard A. Rocco, Alan J. Bush -- Ethics of managing customer information : can customer relationship management backfire? / Linda M. Orr, Victoria D. Bush -- ...[et al.] -- Sponsorship linked marketing : opening the black box / T. Bettina Cornwell, Clinton S. Weeks, Donald P. Roy. Consumer behavior. Marketing to children : the foundation of cradle to grave brand relationships / Anna McAlister -- Your team is my team : a social network approach to sport marketing / Catherine Quatman ...[et al.] -- Fads, fashions, and fast break product life cycles : an integrated approach / Vincent Tallepied -- Futuring : anticipating the emerging voice of the customer / Stephen M. Millett -- Developing products for seniors / Anthony A. Sterns, Harvey L. Sterns -- Path forward thinking : core competence and the value proposition / Ken Dickey -- Promotion. How to clean up with a start up : tricks and tips from entrepreneurs / Robert Black -- Marketing's biggest challenge : marketing behavior change / Cheryl Agranovich, Mark Bednar -- Sales promotions : boom or bust for brand loyalty? / Michael Hardman -- When perceived value is fleeting : promotion of events / Rob Piekarczyk -- Unraveling the web : successful tools for marketing online / Len Pagon, Paul Quigley -- Promoting professional services : the exciting world of accountancy / Elizabeth A. Galambos -- Celebrity branding : perils and payoffs / Christopher Gebhardt -- Sponsorship linked marketing : opening the black box / T. Bettina Cornwell, Clinton S. Weeks, Donald P. Roy.
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