The Locator -- [(author = "Clark Eric")]

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Author:
Clark, Eric, 1937-
Title:
The real toy story : inside the ruthless battle for America's youngest consumers / Eric Clark.
Publisher:
Free Press,
Copyright Date:
c2007
Description:
xii, 259 p. ; 24 cm.
Subject:
Toy industry--United States.
Notes:
Includes bibliographical references (p. 227-232) and index.
Contents:
1. If it's February, it must be toy fair -- 2. The inventors -- 3. What Hasbro wants -- 4. Barbie goes to war : battle of the dolls -- 5. The (vicious) business of toys -- 6. War of the aisles : the retail battleground -- 7. Grabbing them young -- 8. Santa's sweatshop.
ISBN:
9780743247658 (alk. paper)
0743247655 (alk. paper)
LCCN:
2006041285
Locations:
USUX851 -- Iowa State University - Parks Library (Ames)
KSPG296 -- Burlington Public Library (Burlington)
UQAX771 -- Des Moines Area Community College Library - Ankeny (Carroll)
TYPH572 -- Cedar Rapids Public Library (Cedar Rapids)
OSAX771 -- Grand View University Library (Des Moines)
CAPH522 -- Iowa City Public Library (Iowa City)
OVUX522 -- University of Iowa Libraries (Iowa City)
YEPF572 -- Marion Public Library (Marion)

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