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Author:
Bailey, Ainsworth Anthony.
Title:
Consideration sets and brand positioning :
a social cognition perspective / by Ainsworth Anthony Bailey.
Publisher:
publisher not identified,
Copyright Date:
2001
Description:
vi, 203 leaves, bound : illustrations ; 28 cm
Subject:
Consumer behavior.
Brand name products.
Consumer preferences.
Notes:
Typescript. Includes bibliographical references (leaves 198-203). Ph.D. University of Iowa 2001
OCLC:
(OCoLC)148115117
Locations:
OVUX522 --
University of Iowa Libraries
(Iowa City)
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