Introduction / Daniel Black, Stephen Epstein, Alison Tokita -- Part 1. Soft power, media texts and imagining the other. Distant land, neighbouring land : 'Japan' in South Korean popular discourse / Stephen Epstein. The Korean wave and anti-Korean discourse in Japan : a genealogy of popular representations of Korea 1984-2005 / Chie Yamanaka -- Winter sonata and the politics of memory / Alison Tokita. 'Hand in hand' : Sino-Korean musical exchange in the Korean wave / Rowan Pease. Cross-cultural interactions through mass media products : cognitive and emotional impacts of Chinese people's consumption of Korean media products / June Woong Rhee, Chul-joo Lee -- Part 2. Embodying the Korean wave. Consuming Japan : early Korean girls comic book artists' resistance and empowerment / Kukhee Choo -- Buying youth : Japanese fandom of the Korean wave / Hyangjin Lee -- Chogukjeok pan-East Asian soft masculinity : reading Boys over flowers, Coffee prince and Shinhwa fan fiction / Sun Jung. Hallyu ballyhoo and Harisu : marketing and representing the transgendered in South Korea / Gloria Davies, M.E. Davies and Young-A Cho -- (cont.) Part 3. Wave mechanics, media production and soft power. Inroads for cultural traffic : breeding Korea's cinematiger / Brian Yecies. Creating a different wave : animating a market for Korean animation / Roald Maliangkay. The success and limitations of Japanese comics and animation in the US : can Korean manhwa and animation follow suit? / Jung-Sun Park. Remaking the Korean romcom : a case estudy of Yeopgijeogin geiunyeo and My sassy girl / Jane Chi Hyun Park -- Part 4. Undertow : the significance of media flows and soft power. Re-imaging China's future : soft power, cultural presence and the East Asian media market / Michael Keane. The limits of soft power / Peter Murphy. Cultural exchange and national specificity / Daniel Black.
Summary:
"This volume addresses transnational production and consumption of media products such as cinema, television dramas, popular music, comics and animation in Japan, South Korea and China. Its multidisciplinary approaches include Cultural Studies, Gender Studies, Media Studies, and a content analysis of the popular discourse of otherness in the East Asian context. While suggesting the emergence of a shared East Asian popular consumer culture, it critically examines the proposition that such a shared popular culture can resolve tensions between nation-states, and highlights the appropriation of popular culture by nation-states in an attempt to exercise soft power"--P. [4] of cover.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.