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Title:
Diffusing marketing theory and research :
the contributions of Bauer, Green, Kotler, and Levitt / edited by Alan R. Andreasen, David M. Gardner.
Publisher:
American Marketing Association,
Copyright Date:
c1979
Description:
v, 148 p. ; 23 cm.
Subject:
Marketing--Congresses.
Marketing research--Congresses.
Other Authors:
Andreasen, Alan R., 1934-
Converse, Paul Dulaney, 1889-
Gardner, David Morgan, 1936-
Notes:
"Papers ... presented at the tenth Paul D. Converse Symposium held at the University of Illinois, May 22-23, 1978." Bibliography: p. 131-148.
Series:
Proceedings series - American Marketing Association
American Marketing Association. Proceedings series - American Marketing Association.
ISBN:
9780877571162
0877571163
LCCN:
78010544
Locations:
UNUX074 --
University of Northern Iowa - Rod Library
(Cedar Falls)
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