16 records matched your query       

Author:

Kotler, Philip.

Title:

Strategic marketing for nonprofit organizations / Philip Kotler, Alan R. Andreasen.

Edition:

3rd ed.

Publisher:

Prentice-Hall,

Copyright Date:

c1987

Description:

xvi, 670 p. : ill. ; 24 cm.

Subject:

Nonprofit organizations--Marketing.
Nonprofit organizations--United States--Case studies.--Case studies.

Other Authors:

Andreasen, Alan R., 1934-
Kotler, Philip. Marketing for nonprofit organizations.

Notes:

Rev. ed. of: Marketing for nonprofit organizations / Philip Kotler. 2nd ed. 1982. Includes bibliographies and indexes.

Series:

The Prentice-Hall series in marketing

ISBN:

9780138513122
0138513120
9780138513122 (pbk.) :
0138513120 (pbk.) :
9780138512057
0138512051

LCCN:

86025538

Locations:

OVUX522 -- University of Iowa Libraries (Iowa City)

PQAX094 -- Wartburg College - Vogel Library (Waverly)