7 records matched your query       

Title:

Strategic marketing and management / edited by Howard Thomas and David Gardner.

Publisher:

Wiley,

Copyright Date:

c1985

Description:

x, 509 p. : ill. ; 24 cm.

Subject:

Marketing--Congresses.
Marketing--Congresses.--Congresses.

Other Authors:

Gardner, David Morgan, 1936-
Thomas, H. (Howard)
American Marketing Association. Marketing Education Division.
University of Illinois at Urbana-Champaign. Dept. of Business Administration.

Notes:

Papers presented at a conference co-sponsored by the Marketing Education Division of the American Marketing Association and the Dept. of Business Administration, College of Commerce and Business Administration at the University of Illinois at Urbana-Champaign, held May 10-11, 1982 at the university. Includes bibliographies and indexes.

ISBN:

9780471904236
0471904236

LCCN:

83025902

Locations:

UNUX074 -- University of Northern Iowa - Rod Library (Cedar Falls)