13 records matched your query       

Author:

Converse, Paul Dulaney, 1889-

Title:

The beginning of marketing thought in the United States and Fifty years of marketing in retrospect / Paul D. Converse.

Publisher:

Arno Press,

Copyright Date:

1978

Description:

viii, 88, 104 p. ; 24 cm.

Subject:

Marketing--United States.

Other Authors:

Converse, Paul Dulaney, 1889- Fifty years of marketing in retrospect. 1978.

Other Titles:

The beginning of marketing thought in the United States.

Notes:

Bibliography: p. 79-88.

Series:

A Century of marketing
Reprint of the author's 2 works, published in 1959 by the Bureau of Business Research, University of Texas, Austin, which were issued as its Studies in marketing no. 3 and no. 5 respectively.
Texas. Bureau of Business Research. Bureau of Business Research. Studies in marketing ; no. 3, [etc.]

ISBN:

9780405111617
0405111614

LCCN:

78000282

Locations:

OVUX522 -- University of Iowa Libraries (Iowa City)