"With a foreword by David Shelley, CEO, Hachette UK" -cover. Includes bibliographical references and index.
Contents:
Marketing and marketing in publishing -- What's for sale? -- Market research and other sources of marketing information -- The role of marketing within the business of publishing -- Reaching the market: how best to approach your customers -- How to write a marketing plan -- Selling -- Direct marketing -- Digital marketing -- Publicity and PR -- Working with authors and other vital partnerships -- Organising events, presentations and other opportunities to share content -- Techniques for writing effective copy -- The layout and design of marketing materials -- Approaching specific interest markets.
Summary:
Now updated to account for developments in digital and online marketing, professional and STM publishing, international sales, and low-cost marketing, this is a practical guide to the world of marketing books.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.