Immersion : the science of the extraordinary and the source of happiness / Paul J. Zak.
Publisher:
Lioncrest Publishing,
Copyright Date:
2022
Description:
270 pages ; 22 cm
Notes:
Includes bibliographical references.
Contents:
The science of immersion -- Advertising that persuades -- Exceptional entertainment -- Education and the training that sticks -- Attractions and retail that amaze -- Building high-performance organizations -- Changing preferences -- The business of happiness
Summary:
No one raves about boring movies, bland customer service experiences, or sleep-inducing classes. The world is rapidly transforming into an experience economy as people increasingly crave extraordinary experiences.Experience designers, marketers, entertainment producers, and retailers have long sought to fill this craving. Now, there's a scientific formula to consistently create extraordinary experiences. The data shows that those who use this formula increase the impact of experiences tenfold. Creating the extraordinary used to be extraordinarily hard. Immersion offers a framework for transforming nearly any situation from ordinary to extraordinary. Based on twenty years of neuroscience research from his lab and innumerable client applications, Dr. Paul J. Zak explains why brains crave the extraordinary. Clear instructions and examples show readers exactly how to create amazing experiences for customers, prospects, employees, audiences, and learners. You can guess if your experience will be extraordinary--or you can apply the insights from Immersion to ensure it is.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.