Geek the Library : a community awareness campaign : a report to the OCLC membership / principal contributors, Cathy De Rosa, Jenny Johnson, Linn Haugestad Edvardsen, Patricia Harris ; graphics layout and editing, Brad Gauder, Matt Carlson, Rick Limes ; research partner, Leo Burnett USA.
Suggests that the Geek the Library campaign can change perceptions about libraries, librarians and public library funding, and that implementation of the campaign can positively impact public library funding trends. The report contains details from qualitative and quantitative research, as well as interesting insights based on the experiences of participating libraries.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.