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01791pam a22003134a 4500 001 B1F789E02B0911DE8AF32708A8D7520A 005 200904162339.0 008 050418s2005 njua b 001 0 eng 010 $a 2005040134 020 $a 9780805855890 (alk. paper) 020 $a 0805855890 (alk. paper) 035 $a (OCoLC)59817993 040 $a DLC $c DLC $d SILO $d NIU $d SILO 050 00 $a P96.M34 $b M42 2005 082 00 $a 302.23/068 $2 22 245 0 $a Media product portfolios : $b issues in management of multiple products and services / $c edited by Robert G. Picard. 260 $a Mahwah, N.J. : $b Lawrence Erlbaum, $c 2005. 300 $a 266 p. : $b ill. ; $c 24 cm. 504 $a Includes bibliographical references and index. 505 0 $a The nature of media product portfolios / Robert G. Picard -- Product portfolios, diversification, and sustainability of media firms / H.L. (Hans) van Kranenburg -- Media portfolio development / Leona Achtenhagen -- Strategic leadership and media portfolio development / Ethel Brundin and Leif Melin -- Clustering media operations / Hugh J. Martin -- Product platforms for the media industry / Thomas Hess -- Cross-promotion and branding of media product portfolios / Maria NorbaÌck -- Strategic direction and control of portfolios / Mart Ots -- Issues and strategies in managing product portfolios across borders and cultures / Min Hang -- Portfolio internationalization / Annette Risberg and Leif Melin. 650 0 $a Mass media $x Management. 650 0 $a Mass media $x Economic aspects. 700 1 $a Picard, Robert G. 939 $a 5403161 941 $a 2 952 $l USUX851 $d 20160823042201.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=B1F789E02B0911DE8AF32708A8D7520A 994 $a 02 $b NIU 952 $l UNUX074 $d 20090701080000.0Initiate Another SILO Locator Search