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04564cgm a2200733Ia 4500 001 4DE708242B1111DE9FAE8B08A8D7520A 003 SILO 005 20200828010432 007 vd cvaizu 008 071218s2007 enk080 vleng d 024 10 $a 082354004224 028 42 $a 031 $b Plexifilm 035 $a (OCoLC)184841541 040 $a GPI $c GPI $d SILO $d IBI $d FSJ $d VP@ $d TXI $d AU@ $d IOW $d SILO 041 0 $a eng $b ger $b ger 043 $a n-us--- $a e-gx--- $a e-uk--- $a e-ne--- $a n-us--- 050 14 $a Z246 $b .H45 2007 082 04 $a 741.6 $2 22 245 0 $a Helvetica $h [videorecording] / $c a Swiss Dots production ; in association with Veer ; a film by Gary Hustwit ; produced and directed by Gary Hustwit. 260 $a Brooklyn, NY : $b Distributed by Plexifilm, $c 2007. 300 $a 1 videodisc (80 mins.) : $b sd. col. ; $c 4 3/4 in. + $e 1 booklet (8 p. : col. ill. ; 19 cm.) 538 $a DVD; Region 1, NTSC; Dolby Digital; presented in the widescreen aspect ratio of the film's original theatrical exhibition, 1.78:1. 546 $a In English with optional subtitles in English or German. 511 0 $a Featuring Manfred Schulz, Massimo Vignelli, Rick Poynor, Wim Crouwel, Alfred Hoffmann, Mike Parker, Otmar Hoefer, Bruno Steinert, Hermann Zapf, Michael Bierut, Leslie Savan, Tobias Frere-Jones, Jonathan Hoefler, Erik Spiekermann, Neville Brody, Lars MuÌller, Paula Scher, Stefan Sagmeister, Experimental Jetset, Michael C. Place, Norm. 508 $a Editor, Shelby Siegel ; director of photography, Luke GeissbuÌhler 500 $a Originally produced as a documentary film in 2007. 520 $a A documentary about a typeface? When said typeface is a ubiquitous piece of graphic design, yes. Helvetica--a sans-serif typeface developed in 1957 at the Haas Foundry in Munchenstein, Switzerland--has partisans and detractors, a great number of them graphic designers and theorists, who express their opinions on the famous font. It is seen as neutral and efficient, concise yet inexpressive, purposeful yet not caustic, utilitarian and unembellished, or as frustratingly familiar, perfectly subliminal, or as the typeface of socialism. From storefronts, street signs, product packaging, government forms, and advertisements, it is almost guaranteed that after viewing, you will be scanning the world examining Helvetica's continuing impact. 505 0 $a Opening (with Manfred Schulz) -- Massimo Vignelli -- Graphic design in the 1950s -- Amsterdam & Wim Crouwel -- Matthew Carter -- Helvetica story -- Linotype -- Widgco -- Hoefler & Frere-Jones -- Berlin & Erik Spiekermann -- Type's "secret spell" -- Lars MuÌller -- Paula Scher -- Stefan Sagmeister -- David Carson -- Experimental Jetset -- Michael C. Place -- Norm -- Democratization -- What we have now. 500 $a Special features: Massimo Vignelli -- Wim Crouwel -- Matthew Carter -- Mike Parker -- Otmar Hoefer & Bruno Steinert -- Hermann Zapf -- Hoefler & Frere-Jones -- Erik Spiekermann -- Neville Brody -- Michael Bierut -- Paula Scher -- Stefan Sagmeister -- David Carson -- Experimental Jetset -- Michael C. Place -- Norm -- Rick Poyner (95 minutes). 650 0 $a Graphic arts. 650 0 $a Typographers. 650 0 $a Sans serif type. 650 0 $a Type and type-founding. 650 0 $a Type and type-founding $x Design. 650 0 $a Type and type-founding $x Digital techniques. 650 0 $a Type and type-founding $x History $y 20th century. 650 0 $a Type and type-founding $z Switzerland $y 20th century. 650 0 $a Typographers $z Germany. 650 0 $a Typographers $z Great Britain. 650 0 $a Typographers $z Netherlands. 650 0 $a Typographers $z United States. 650 0 $a Graphic design (Typography) 650 0 $a Visual communication. 655 0 $a Documentary films. 700 1 $a Hustwit, Gary. 710 2 $a Swiss Dots (Firm) 710 2 $a Veer (Firm) 710 2 $a Plexifilm (Firm) 941 $a 12 945 $a dvv 952 $l PQAX094 $d 20231214045515.0 952 $l PLAX964 $d 20230720013553.0 952 $l GFPE771 $d 20200806012140.0 952 $l ULAX314 $d 20190926095951.0 952 $l USUX851 $d 20190905041207.0 952 $l OVUX522 $d 20180104032055.0 952 $l BAPH771 $d 20151001021223.0 952 $l UNUX074 $d 20100914012325.0 952 $l KSPG296 $d 20100120073657.0 952 $l OUAX845 $d 20090701080000.0 952 $l CAPH522 $d 20090701080000.0 952 $l SOAX911 $d 20100120073657.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=4DE708242B1111DE9FAE8B08A8D7520A 994 $a 02 $b IOWInitiate Another SILO Locator Search