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01733cam a2200433 a 4500 001 611073BC2AFE11DE88878907A8D7520A 003 SILO 005 20090730152208 008 001026s2001 nyua b 001 0 eng 010 $a 00052721 020 $a 9780071361248 020 $a 0071361243 040 $a DLC $c DLC $d SILO $d UKM $d BAKER $d NLGGC $d YDXCP $d OCLCQ $d BTCTA $d OCLCG $d IWG $d SILO 050 00 $a GV713 $b .G62 2001 082 04 $a 796.069 084 $a 85.40 $2 bcl 100 1 $a Graham, Stedman. 245 1 $a The ultimate guide to sports marketing / $c Stedman Graham, Joe Jeff Goldblatt, Lisa Delpy Neirotti. 250 $a 2nd ed. 260 $a New York : $b McGraw-Hill, $c c2001. 300 $a xix, 315 p. : $b ill. ; $c 24 cm. 500 $a Rev. ed. of: The ultimate guide to sport event management and marketing. c1995. 504 $a Includes bibliographical references (p. 305-307) and index. 650 0 $a Sports administration. 650 0 $a Sports $x Marketing. 650 17 $a Marketing. $2 gtt 650 17 $a Strategische planning. $2 gtt 650 17 $a Sport. $2 gtt 700 1 $a Goldblatt, Joe Jeff, $d 1952- 700 1 $a Neirotti, Lisa Delpy. 700 1 $a Graham, Stedman. $t Ultimate guide to sport event management and marketing. 856 42 $3 Contributor biographical information $u http://www.loc.gov/catdir/bios/mh041/00052721.html 856 42 $3 Publisher description $u http://www.loc.gov/catdir/description/mh021/00052721.html 856 41 $3 Table of contents $u http://www.loc.gov/catdir/toc/mh021/00052721.html 941 $a 2 952 $l USUX851 $d 20180403024427.0 952 $l OSAX771 $d 20090708133753.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=611073BC2AFE11DE88878907A8D7520A 994 $a 01 $b IWGInitiate Another SILO Locator Search